article thumbnail

Technology + CSR: How to Get The Most Out of Your Programs

NXUnite

Let’s refresh your memory on the main advantages: Increased visibility. According to 360MatchPro , CSR offers these four main advantages for businesses: Employee engagement. New talent recruitment. CSR initiatives add value to your compensation package to help businesses recruit new employees. Greater outreach.

article thumbnail

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Trends: How to Wow Them In 2023

CMA Solutions

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

article thumbnail

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100
article thumbnail

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

article thumbnail

Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
article thumbnail

5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Step #3: Check How Many Members You Recruited. There are three main reasons, from our perspective. When it’s good, it’s great, but when it’s bad, we worry.