Association Analytics

JUNE 16, 2023

You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has b.

Newsletter 321

Newsletter Industry Member Engagement Resources 321

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. – Employee retention. 1 CAE credit.

Chicago 206

Chicago Newsletter Revenue Education 206

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Resources Marketing Philadelphia Baltimore 100

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 259

Revenue Strategy Price Newsletter 259

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 271

Content Survey Education Strategy 271

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. It’s no secret that growing membership is hard.

Strategy 169

Strategy Social Media Discount Newsletter 169

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. Once a donor feels recognized the moment they contribute time, money, or other resources to your nonprofit, you’re poised to continue this stewardship. Donor stewardship allows you to do both!

Tips 130

Tips Newsletter Communications Examples 130

Smooth The Path

DECEMBER 4, 2018

I can use the resources to persuade colleagues to do the right thing. E-Newsletter. Related: Radically alter the focus of your association’s marketing. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. Conference. Certification. Chapter Events. Research Reports. Online Community.

Marketing 74

Marketing Newsletter Certificate Resources 74

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Membership survey. CAE credits.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

Membership Marketing

OCTOBER 14, 2020

Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. Here is a consolidation of links to those resources. The Guide to Membership Marketing Metrics 5. Tipster Newsletter Archive 6.

Marketing 52

Marketing Newsletter Report Resources 52

Wild Apricot

DECEMBER 21, 2010

Here are a couple of interesting resources that might be helpful for organizations working on Fundraising or member/donor communications plans for 2011: 1. Nancy Schwartz, publisher of these resources and the Getting Attention blog and e-newsletter, sees taglines as "a key tool in building strong non-profit brands,( read more ).

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Resources Newsletter Communications Tools 150

Reid All About it

NOVEMBER 26, 2021

The weekly list of free educational events and resources for the association community…. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

JANUARY 28, 2022

The weekly list of free educational events and resources for the association community…. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR.

Newsletter 195

Newsletter Survey Team Software 195

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Membersuite

FEBRUARY 21, 2023

Perpetual membership marketing. Your marketing work never really ends. Per Marketing General Inc.’s s (MGI) 2022 Membership Marketing Benchmarking Report , 34% of associations said members did not renew because they forgot, that’s up from 29% of them in 2021. Let them see how you can still be a trusted career resource.

How To 106

How To Newsletter Member Engagement Review 106

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The comprehensive job board and workforce resource center is a virtual immersive and interactive website.

Long Beach 148

Long Beach Iowa Video Utah 148

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Helpful Resources: We’re constantly creating educational resources for the mission-driven sector. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Tools Resources 130

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. You don’t have to create all of your content from scratch to publish a great newsletter.

Content 148

Content Newsletter Sample Video 148

Aaron Wolowiec

DECEMBER 16, 2014

As all association professionals understand, resources were thin but job responsibilities were huge. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list.

Marketing 100

Marketing Social Media Content Report 100

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Resource: Email Marketing vs. Marketing Automation [Explained]. Resource: What is an Online Community? The Basics + Benefits.

Tips 166

Tips Email Marketing Newsletter Communications 166

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. As with other data processes, and depending on your association’s needs and resources, you might want to consider monthly, quarterly, and annual reviews.

Review 169

Review Member Engagement Process Examples 169

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. They explain how to use AMS data for planning and marketing events. Women in the workplace.

Revenue 230

Revenue Chicago Leadership Education 230

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 259

LMS Revenue Arlington Education 259

Associations Now

SEPTEMBER 27, 2023

Jaleen Edwards Associate Director, Member and Scholar Development, The Foundation for Natural Resources and Energy Law To most people this skill is almost natural, but for some reason, it has been very difficult for me to develop over my entire career: the art of small talk. Read on for a roundup of their responses.

Newsletter 104

Newsletter Project Content Education 104

Expo Logic

JANUARY 8, 2020

Does your organization have Employee Resource Groups? Educate your members better - Distribute ERG-specific newsletters, publications, and other training tools filtered to members of specific affiliations. Katie Cook Senior Marketing Communications Specialist, Event Tech Group Katie has a passion for marketing and writing.

Resources 36

Resources Directory Newsletter Committee 36

Expo Logic

JANUARY 8, 2020

Does your organization have Employee Resource Groups? Educate your members better - Distribute ERG-specific newsletters, publications, and other training tools filtered to members of specific affiliations. Katie Cook Senior Marketing Communications Specialist, Event Tech Group Katie has a passion for marketing and writing.

Resources 36

Resources Directory Newsletter Committee 36

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems. Valuable information for associations!

Revenue 206

Revenue Certificate Committee Leadership 206

CMA Solutions

MARCH 14, 2024

—March 11, 2024— CMA , one of the nation’s top association management companies, announced today that it won two national marketing awards from Association TRENDS, a leading association industry publication. Likewise, ESPA’s accessibility toolkit provided venues and destinations with strategies to make events universally accessible.

Newsletter 52

Newsletter Analysis Resources Social Media 52

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Create a downloadable resource.

Content 78

Content How To Newsletter eBook 78

WBT Systems

SEPTEMBER 12, 2017

Conferences consume a great deal of your association’s time and financial resources. Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Or, include them in a course syllabus as supplementary resources. Send a post-conference newsletter to attendees.

Conference 210

Conference How To LMS Newsletter 210

GrowthZone

JULY 11, 2017

In this article, we’d like to introduce the concept of content marketing. Get our Member Engagement Resource Guide. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. Get our Member Engagement Resource Guide.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60