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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. And that number is projected to increase to 376.4 And that number is projected to increase to 376.4 Email marketing has the highest penetration rate than any other marketing channel. Email marketing begins and ends with subject lines. According to Statista, 333.2

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Plastics Industry Project Aims to Boost Automotive Recycling

Associations Now

A demonstration project from SPI: The Plastics Industry Trade Association will test how well recyclers recover plastic car parts to promote better recycling processes, greater plastic resale and reuse, and more sustainable auto design. But this project will also provide guidance to auto manufacturers.

Project 40
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You’ve Got to Read This: October 11, 2011

Reid All About it

This is such a cool idea from Mike Brown at Brainzooming: assign extreme creativity makeover roles to everyone on your project team. Standard press releases are often misdirected, irrelevant and boring. Here are some creative alternatives to sending a press release from Claire Celsi at Ragan’s PR Daily.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Toy Association Launches Member Storytelling Initiative

Associations Now

The Toy Association is inviting members to share their favorite toy stories as part of a new project called “Generations of Play, An Oral History,” powered by StoryCorps. StoryCorps will then select seven of those 15 recordings, edit them down to three minutes, and archive them as part of its national oral history project. “By

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Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Jill Mahoney and I were the project managers. Enter Cause Marketing.

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Five Habits of Effective Business Writers

Higher Logic

Do these things – and do them consistently – and the quality of your writing projects will increase, even as you produce them more time-efficiently. This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. Plan effectively with a fat outline.