YourMembership

MAY 29, 2014

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing. Freemiums are very much a part of the landscape.

Sample 150

Sample Recruiting Recruitment Marketing 150

Membership Marketing

MARCH 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sample Marketing Language for Automatic Membership Renewals. ” This language is provided as a sample only.

Sample 40

Sample Marketing Price Survey 40

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Membership Marketing

MAY 23, 2013

This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. Joe Pulizzi shared some good insights on why content marketing may not work in the May. Content Marketing'

Recruiting 40

Recruiting Recruitment Content Marketing 40

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Do you need support with membership marketing?

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. One strategy commercial interests have employed for years is creating a unique value proposition.

Discount 52

Discount Price Sample Marketing 52

Membership Marketing

JANUARY 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in Your Membership Recruitment. Speaking Engagements. There are two aspects of testing.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017. Tue 2/21 at 2 p.m. – Association Chat. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017. Tue 2/21 at 2 p.m. – Association Chat. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Associations Now

AUGUST 1, 2014

AGC is one of many groups taking part in a marketing campaign, “ Build Your Future ,” emphasizing the high-tech nature of the industry (think a guy with a hard hat and an iPad). A sample of the game is shown above.) It also helps that, according to the Build Your Future Initiative, the jobs featured tend to pay decently.

Strategy 40

Strategy Alabama Pennsylvania Video 40

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Powerful messaging strategy creates value by: — Leveraging what is unique. Integrating Components into your Strategy. Market Communications Choices. — Recruiting.

Communications 28

Communications Marketing Conference Charlotte 28

Membership Marketing

MARCH 31, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. As you know, price is one of the 4 p's of marketing. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Survey Price Analysis 40

Mizz Information

MARCH 26, 2015

Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR. If you Google "social media measurement" you get a ton of stuff about measuring the ROI of social media marketing or calculating social media share of voice.

Social Media 40

Social Media Resources Sample Recruiting 40

Associations Now

NOVEMBER 9, 2016

Despite the small sample size of 84 organizations, these numbers are roughly in line with other industry benchmarking. Improved recruitment was reported by more associations offering installments (46 percent) than those offering recurring billing (18 percent).

Survey 86

Survey Sample Report Recruiting 86

Membership Marketing

MARCH 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I just emailed you a sample. Tony, more great thought-provoking info as usual, could you please send me a copy of your sample letter?

Marketing 40

Marketing Sample Price Survey 40

Membership Marketing

MARCH 23, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A number of you have requested the sample renewal form that I mentioned the other day. Membership Marketing Benchmarking Report.

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing is one of the four “P’s” of marketing for a reason. So how does one go about building a pricing strategy?

Price 40

Price Products Marketing Discount 40

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. I went through them and pulled out a representative sample of 25 responses.

Marketing 40

Marketing Survey Social Media Price 40

Idea Architects

JANUARY 6, 2009

Doubt that gaming is becoming a core marketing strategy? Gaming is not a new tool in the military's recruitment approach. Along with several corporations and a few nonprofits, the military has used video games the past few years to market their opportunities and appeal to a younger generation.

System 60

System Philadelphia Recruiting Recruitment 60

Mizz Information

OCTOBER 24, 2014

Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year''s hot topics, content marketing, big data and the like. How do you map metrics to ALL of those functions?!

Social Media 40

Social Media Boston Sample Tools 40

Reid All About it

JULY 8, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking the “rightful leadership position to steer your industry.”. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. 1 CMP credit.

San Francisco 39

San Francisco Certificate Technology LMS 39

Associations Now

JULY 21, 2014

But something bigger was happening behind the scenes with this strategy. The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Getting members involved: What does a company like The Gap get out of doing something like this?

Los Angeles 40

Los Angeles Sample America Video 40

Association Adviser

JULY 26, 2016

AA: Ho w does rebranding rejuvenate your membership marketing? AA: Ho w does it help your association recruit and retain more members? There was confusion as to our offerings and benefits. The name itself no longer spoke to who we serve and did not resonate with prospects.

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Learn more.

Content 125

Content Marketing How To LMS 125

Beth Kanter

MARCH 28, 2013

Start to recruit your champions, people in your community who can serve as ambassadors for promoting the event. Be sure to provide them with content they can share about the events such as sample tweets and Facebook status updates. Here’s a great example of material for event ambassadors from last years’s Giving Tuesday.

Social Media 28

Social Media Tools Tips Marketing 28

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Associations Now

JANUARY 28, 2019

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. The post Daily Buzz: A Better Strategy for Member Research appeared first on Associations Now.

Member Research 81

Member Research Strategy Sample New York 81

Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. An attendee asked Kaiser about what portion of her typical interview samples are nonmembers, and her answer was unequivocal: none. So, where’s the balance?

Recruiting 53

Recruiting Recruitment Sample Discount 53

Membership Marketing

APRIL 6, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Associations without chapters have greater, more direct control over the membership experience and the marketing. Speaking Engagements.

Survey 40

Survey Price Report Marketing 40

Associations Now

FEBRUARY 18, 2015

.” For one thing, the study notes, most of the organizations surveyed don’t have staff dedicated to their digital and online strategies—in fact, just 43 percent of organizations say they do, with smaller organizations less likely to have digital staff than large ones. You can download it from the NTEN website.

Report 40

Report Sample Email Marketing Survey 40