Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

SEPTEMBER 2, 2016

If your company has a webinar scheduled for the upcoming month, send me the link. Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent. The first webinar in this series will cover basics regarding fiduciary responsibilities and best practice approaches. For many organizations, digital marketing is a new undertaking.

NJ 150

NJ Software Innovation Tips 150

Reid All About it

AUGUST 26, 2016

If you want to spend more time learning, then add one of these webinars to your schedule. If your company has a webinar scheduled for the upcoming month, send me the link. This month’s topic: Effective Use of Video for Association Marketing, Branding, Communications and Events. Ok, that’s enough advice from me! 1 CAE credit.

DC 150

DC Video Washington Analysis 150

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! CB Insights ). 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Associations Now

JUNE 30, 2014

If your association is holding webinars and charging for them, should they be called webinars? The webinar is a valuable educational, communication, and promotional tool, but has the term “webinar” become an awkward one-size-fits-all title for any session your association holds online? The rationale?

Virginia 40

Virginia Content Survey Video 40

WBT Systems

MARCH 6, 2018

An online learning sponsorship program offers more than insert a sponsor’s logo on a webinar slide or displaying their advertising in a sidebar. They’re the thought leaders who share their wisdom and advice on their company blog, host webinars, speak at conferences, or participate in online communities.

How To 155

How To Blended Learning Revenue Education 155

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

Report Marketing millennials Directory 49

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. We now do this for most of our events as a standard practice. Re-format it.

Content 67

Content Library Social Media Resources 67

Associations Now

OCTOBER 10, 2019

This time they spend seven minutes scanning a white paper. Perhaps within the first three weeks, they also watch an hour-long webinar,” she says. For a new marketing approach, try bringing together your email and social media strategies, says Kayla Carmicheal on HubSpot. Healthy Events. Other Links of Note.

Social Media 84

Social Media Content Examples Communications 84

Reid All About it

JUNE 2, 2017

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. If your organization has a webinar scheduled in the near future, please send me the link.

Raleigh 150

Raleigh Chicago DC Washington 150

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Attending webinars. Make learning part of your membership culture with a permanent learning marketing campaign. Listening to podcasts. Watching videos.

How To 210

How To LMS Tips Class 210

Association Success

SEPTEMBER 29, 2017

Since many companies are looking for new and innovative marketing strategies, your corporate partnership program should be expanding with new opportunities for these companies … and more partnership revenue for your association. By the way, companies almost always consider partnerships with associations a marketing expense, not philanthropy.

DC 85

DC Survey Revenue Review 85

Associations Now

APRIL 5, 2017

Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing. Last week, she led an ASAE webinar [WebEx extension download required] explaining the meaning of #VolunteerLove. Micro jobs.

Member Engagement 97

Member Engagement Committee Review Project 97

YourMembership

JANUARY 16, 2012

On a recent webinar, I heard a staggering statistic. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Smith is the Director, Inbound Marketing at YourMembership.com. YourMembership.com Blog. Ideas to help you engage, empower and retain members.

Software 150

Software Social Media Price Video 150

Reid All About it

SEPTEMBER 27, 2016

Webinars and conference sessions focus on challenges, problems to solve, outside forces and disruption. If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE.

Education 150

Education Mooc Class Maryland 150

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

SEPTEMBER 26, 2013

“Connecting With Government Customers in an Era of Event and Travel Restrictions,” a new white paper by Market Connections and Boscobel Marketing Communications, reports that federal employees are going to fewer events, agencies are running fewer events, and contractors and other stakeholders are feeling the effects. “We

Conference 40

Conference Survey Report Review 40

.orgCommunity

JULY 18, 2019

He said this approach is: “…inefficient, overly-expensive, a heavy burden on marketing and product development, and often results in a confusing and under-utilized array of products that are labeled as ‘member benefits’ simply because members get a price discount compared to non-members.”. Marketing education to non-members.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Leading Learning

JULY 12, 2021

For more on how to do all that, download the full white paper for free at [link]. You can also join Maddie, Elizabeth, and the team from the Construction Specifications Institute (one of their case studies) for their first Webinar on the project Friday, July 16, at 1 pm ET. Find details and register at [link]. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Virtual event planning template.

Tips 41

Tips Video Content Marketing 41

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This “trend” isn’t confined to associations; I receive white papers and Webinar invitations on a weekly basis from tech and marketing companies about how to better measure social media.

millennials 60

millennials Social Media Price Review 60

Slice-Works

JULY 24, 2014

CTAs are effective tools that create in-bound marketing and convert leads to sales. Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial.

Social Media 28

Social Media Video Tools Marketing 28

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). If you have any free webinars or events coming up, please send me the link.

North Carolina 34

North Carolina Education Project Communications 34

.orgCommunity

APRIL 18, 2019

Gaining a solid understanding of the members’ professional landscape and the organization’s position in the market place will facilitate future decisions. From environmental scans to persona analysis and white papers. May 9 : Conference Trends Every Meeting Planner Should Know , 30 on Thursday Webinar, Megan Denhardt, CAE.

Strategy 40

Strategy Analysis Membership Management Leadership 40

.orgCommunity

APRIL 18, 2019

Gaining a solid understanding of the members’ professional landscape and the organization’s position in the market place will facilitate future decisions. From environmental scans to persona analysis and white papers. May 9 : Conference Trends Every Meeting Planner Should Know , 30 on Thursday Webinar, Megan Denhardt, CAE.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Gated content. Learn more. Watch now.

Content 125

Content Marketing How To LMS 125

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? That doesnt offer educational conferences, webinars, training or tours? A webinar or a face-to-face meeting? A video or a white paper? Here ends the shameless self-promotion.

Library 64

Library Newsletter Kentucky Content 64

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

The Hourglass Blog

JANUARY 16, 2011

Look at the magazines and blogs, attend the conferences and webinars, and you’ll see that we’re all talking about innovation, but there are surprisingly few of us that are really speaking the same language. For an introduction to this dialogue, go here. What about making the case for innovation in the first place? Governance.

Innovation 40

Innovation millennials Leadership Process 40

Membership Marketing

DECEMBER 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Continuing education – seminars, webinars, meetings. Webinar opportunities 4. Marketing services like SEO/SEM 9.

Revenue 40

Revenue Discount Directory Price 40

.orgCommunity

FEBRUARY 25, 2019

Aimee Pagano’s recent 30 on Thursday webinar, Survival Kit for Building Your Buyer’s Journey, brought this message home. marketing automation software offers tools to lift those relationships to a new level. , marketing automation software offers tools to lift those relationships to a new level.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. That needs to change fast, she added. Tom Greve, EMS World.

Revenue 60

Revenue St. Louis Price Cost 60

Beth Kanter

JULY 25, 2013

Note From Beth: Last month, I did a webinar for the SalesForce Foundation on measuring social media. The Foundation is offering webinars and publishing white papers for nonprofits. In addition to this Excel, we had Constant Contact for email marketing, Eventbrite for event management, Outlook, and Quickbooks.

Social Media 28

Social Media System Proposal Email Marketing 28

High Context

FEBRUARY 27, 2009

I know of an association that changed a webinar education series from individual registration events to a subscription model and have realized significantly more revenue from the change. The latest rage in laptop computers has come out of the cheap end of the market: ultra-light, ultra-efficient, low powered laptops called netbooks.

Strategy 40

Strategy Report Social Media Revenue 40

High Context

MARCH 31, 2009

That’s just what Kevin Holland at Air Conditioning Contractors of America did when he shifted a webinar series from individual registration events to a monthly subscription. A few tweaks to their content and functionality and they launched a revamp program that is easier to market and creating a greater return for the organization.

Strategy 40

Strategy Report Social Media Boston 40