Association Success

NOVEMBER 17, 2020

Invest in a valuable white paper. If you want to earn media coverage and position your association as a thought leader, white papers are the way to go. Many organizations offer a white paper in exchange for an email address. MORE: How savvy content curation can position your association as a thought leader.

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Content Newsletter Sample Video 148

Smooth The Path

AUGUST 20, 2019

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. Because membership is devalued and the step change to full-price is just too high a price to pay.

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Sample Discount Price Software 68

Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

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Resources Marketing Content Communications 150

Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.

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United States Maryland Ohio Case Study 150

Elevating Engagement

FEBRUARY 26, 2024

I just joined, and they are sending me tons of emails to get me to spend even more money; what did my membership buy me?” If the consumer (of content) wants more detail, they can always dive into the follow-up resources you provide, like your courses, white papers, and longer articles. Or, “I feel like a wallet.”

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Content Video Course Member Engagement 79

Thanks For Playing

JANUARY 22, 2013

Our conversation was based on the FREE white paper I released recently, Attention Doesn't Scale. I recently had the opportunity to sit down (well, virtually, anyway) with Bryan Kelly of Association Mavens to talk about content curation and associations.

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Portage Group

DECEMBER 20, 2017

If you'd like your copy of Customizing the Membership Experience white paper, send us an email at dtarasca@portagegroup.com #AssnChat #Membership #MembershipExperience #WhitePaper #Customization #HappyHolidays.

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Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues. How can they be used to increase membership? JUST PUBLISHED! What is necessary in the management of a component?

Tips 28

Tips Marketing Revenue Content 28

Eric Lanke

JUNE 12, 2017

A few weeks ago I mentioned that Spark Consulting was out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and that it was another thought-provoking read for association CEOs. To be fair to the authors, they admit in the text of the white paper that things are not really this linear.

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Wisconsin Leadership Industry Examples 100

Eric Lanke

JANUARY 22, 2018

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. When you read the full description, you'll know exactly who the white paper is talking about.

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millennials Communications Innovation Social Media 100

Thanks For Playing

NOVEMBER 26, 2012

A few weeks ago, I had the opportunity to present on the topic Attention Doesn't Scale: The Role of Content Curation in Membership Associations for the Indiana Society of Association Executives. As a component of that presentation, and with Jeff De Cagna 's advice and assistance, I wrote a white paper on the same topic.

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Indiana Content Innovation 150

Reid All About it

APRIL 19, 2024

I loved it when local membership directors got together at our state association meetings. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Membership mobile app.

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Newsletter Content Social Media Education 250

Eric Lanke

DECEMBER 7, 2015

Elizabeth Weaver Engel of Spark Consulting has another white paper out. You should read the white paper if you're interested. The white paper has plenty of ideas. Before putting any time or money into development we simply lay out the idea in 300 words or less and send it out to the membership.

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Elevating Engagement

FEBRUARY 26, 2024

I just joined, and they are sending me tons of emails to get me to spend even more money; what did my membership buy me?” If the consumer (of content) wants more detail, they can always dive into the follow-up resources you provide, like your courses, white papers, and longer articles. Or, “I feel like a wallet.”

Content 52

Content Video Course Member Engagement 52

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks. . –

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Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

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CA Marketing eBook Tools 62

GlowGlobally

AUGUST 12, 2016

The public report from the Global Engagement Index 2016 was released today along with a companion white paper on recommendations for action. This suggests that a membership first strategy dooms the relationship in the long run. Download the public report now for more.

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Products Survey Report Strategy 60

YourMembership

OCTOBER 19, 2015

Associations, and almost any membership organization, continue to be challenged by change management. CAE – A new white paper that demonstrates how associations can utilize a lean startup methodology to eliminate waste, validate your learning, and innovate faster and more successfully. I hope you can join us.

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Innovation Leadership Tips Technology 150

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Put the data and relationships together and you have the secret sauce to create content that has value to not only your membership, but to your industry. Let’s start with the basics.

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Content Marketing Strategy Guidelines 52

Association Success

DECEMBER 12, 2017

I truly believe that membership is everybody’s business. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Particularly with the retail industry being in such a flux at the moment, we need to stay on our toes. Last but not Least.

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Recruiting Recruitment Newsletter Content 64

Spark Consulting

FEBRUARY 25, 2016

Tracking, scoring, and rewarding what the association values tells you precisely zip about what the members and other audiences (do we even consider audiences outside the membership?) And then we wonder why the membership model is in trouble. value about their interactions with us. ” Yes folks, this is a big problem.

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Associations Now

JULY 28, 2017

Podcasts may be a membership growth opportunity for your association. Your association may already be offering exclusive white papers, magazines, and online portals, but have you considered using podcasts as a way to gain new members? Episodes were interrupted by staff to give listeners reasons to sign on for paid membership.

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Guidelines Video Content Examples 58

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Community-driven learning, like online cohort programs, meets both those member expectations. 1 CAE credit.

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Education New Hampshire Tips Technology 256

Associations Now

NOVEMBER 16, 2015

In a white paper titled “ Innovate the Lean Way ,” Spark Consulting’s Elizabeth Weaver Engel, CAE, and National Council of Architectural Registration Boards information systems director Guillermo Ortiz de Zarate point out that boards will pay lip service to high-risk initiatives without actually making them happen.

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Case Study Innovation Products Leadership 200

Wild Apricot

MAY 2, 2011

Here is a brief review of five recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations.( read more ).

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GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. Great lead magnets include cheat sheets, handouts, reports, white papers, and other easy-to-create and easy-to-consume pieces that can be delivered digitally. So, you want to make money (a.k.a, Imagine that, right?

Social Media 74

Social Media Proposal Content Marketing 74

Membersuite

MAY 26, 2022

The anxiety-ridden decision to look for new technology was the topic of the first session of Mastering Membership , our new event series for mid-size associations featuring advice from the association, selection consultant, and technology partner’s perspectives. Missed our Mastering Membership Part 1 Panel?

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Technology Software System Process 144

Eric Lanke

AUGUST 12, 2013

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?

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Case Study Committee Member Engagement Report 100

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Once again, many more associations are reporting an increase in their membership compared to those siting a membership decline. Similarly, associations are maintaining membership growth over the longer term.

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Report Marketing millennials Directory 49

Spark Consulting

JUNE 14, 2013

Today’s Top 5 is a list of my answers: This graffiti, photo taken in my neighborhood –> A new collaborative project I’m working on with Peggy Hoffman , a white paper tentatively titled: The Mission Driven Volunteer. I am so fortunate to know such smart people! I am so fortunate to know such smart people!

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Eric Lanke

JULY 20, 2015

I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. The central message of the white paper is one I agree with.

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Member Engagement Case Study Tools Resources 100

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Event – this is really any action taken like watching a video or downloading a white paper. Sales are instant.

Marketing 169

Marketing Tools Examples Content 169

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. Associations pay very close attention to current events relevant to their membership.

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Content Library Social Media Resources 72

Association Success

NOVEMBER 26, 2018

We send tailored email messages for the remaining members, segmented by type of membership. This may sound complicated, but once the system is established you should be able to execute easily between your membership services person and communication department year after year. The return on your time is well worth it! Policy Manual.

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Communications Committee Video Content 68

Associations Now

MAY 17, 2017

To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action. The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF].

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Team Recruiting Recruitment America 68

Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. After surveying our membership rolls, we discovered that WSAE clearly reflected that trend.

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MultiBriefs

JUNE 29, 2023

Content marketing is especially helpful, as it illustrates your organization's expertise and makes it easier to highlight the benefits of membership. The IFMA's website is stocked with white papers, educational materials, and tools to show prospective members the value of joining.

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Marketing Social Media Directory Video 52