Membership Marketing

FEBRUARY 9, 2021

Membership Recruitment is a thoughtfully written guided tour of today’s membership marketing universe, complete with how-to advice for the uninitiated, updates for the experienced, and fresh insights for everyone.” And what is required to achieve long-term membership resiliency? Here are some of the early book reviews.

Recruiting 95

Recruiting Recruitment eBook Revenue 95

Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. Research has shown that for many employees, the decision to stay or leave is influenced by whether an organization offers staff professional development opportunities. Employers can also form a learning club at their organizations.

Strategy 98

Strategy Library Recruiting Recruitment 98

MemberClicks

JUNE 6, 2023

They’re not just legally required – they’re also critical to ensuring an organization’s long-term success and helping guide the organization in its growth. Board members bring their expertise in a variety of areas to help an organization make strategic decisions about everything from their budget to their event strategy.

Recruiting 52

Recruiting Recruitment Committee Handbook 52

Forj

AUGUST 12, 2021

Did you know that 47% of HR professionals have said that retention is the top talent management challenge they face, closely followed by recruitment at 36%? These factors also affect your recruitment rates, as a company that values its employees enough for them to stay is also one that others want to work for. Don’t fret!

Recruiting 91

Recruiting Recruitment Tips Process 91

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). Member directories come in multiple formats, and we’ll discuss that in a moment!

Directory 147

Directory Organization How To Kansas City 147

Association Success

DECEMBER 17, 2020

Not only can refreshing your content lead to better recruitment and retention, it also gives your organization the time and resources to try something new. What’s working for your organization and what isn’t ? It’s important to ask, if I wasn’t spending time doing this then what could I be doing instead?”

Organization 147

Organization Content Recruiting Recruitment 147

Nimble AMS

APRIL 11, 2024

You likely leverage your association management software (AMS) to manage, recruit, retain, and engage your member volunteers. Want to learn more strategies to advance volunteer engagement? Provide access to resources and tools Boost volunteer engagement by offering volunteer resources and tools in your online community.

Recruiting 114

Recruiting Recruitment Tips Tools 114

Aaron Wolowiec

NOVEMBER 15, 2016

And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Good leadership requires vision. Strategic vision.

Strategy 185

Strategy Leadership Analysis Survey 185

Associations Now

DECEMBER 11, 2019

Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Here are a few that could affect your organization. Marketing gets a starring role in recruitment. In fact, he argues, it’s an imperative.

Resources 92

Resources Handbook Recruiting Recruitment 92

Nimble AMS

DECEMBER 16, 2022

During the past year, d id your organization experience disruption in the form of a shrinking budget or a smaller staff? If so, you’re not alone ! Your association can learn from past challenges to adopt innovativ e strategies and better equip your staff and members for 2023. Here’s how to get started. Artificial intelligence.

Innovation 100

Innovation Organization How To LMS 100

Reid All About it

DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Achieve

MAY 5, 2023

This fundraising strategy has gained momentum in recent years. Your organization can use peer-to-peer fundraising to encourage event participation, spread awareness for your mission, or simply raise more! Develop a recruiting strategy. Ask your organization’s staff and volunteers to reach out to their connections.

Strategy 52

Strategy Portland Recruiting Recruitment 52

Higher Logic

MAY 11, 2017

But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. So if you want to recruit millennials, foster a collaborative environment that lets employees learn and build professional relationships. Online communities are more than a recruiting tool for attracting Gen Y.

millennials 180

millennials Recruiting Recruitment How To 180

Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Using the data: Personalization can happen anywhere – emails, your website, your online community – and your goal for the data you pull should be to improve the experience your user has with your organization.

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help. Blue ocean strategy. Seems like a good place to start.

Revenue 256

Revenue Price Denver Tools 256

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. So, what strategies guide your plan for recruiting these new members?

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Is your organization prepared for the exodus?

LMS 266

LMS Member Engagement Education Revenue 266

Blue Sky eLearn

JANUARY 14, 2019

Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Prioritize social media engagement.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Member retention. Zoom fatigue. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Ewald Consulting

APRIL 28, 2022

Thankfully, there are endless resources out there to help you become the best leader you can be. LinkedIn Learning : LinkedIn’s professional development platform has emerged as a leading resource for professionals everywhere. It’s a practical resource for catching up on leadership trends rather than more specific how-to guides.

Resources 52

Resources Library Leadership Cost 52

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

Association Success

NOVEMBER 9, 2020

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Interact with other organizations. Take the Washington Post, for example. Speak your mind.

Strategy 89

Strategy Washington Social Media Video 89

Blue Sky eLearn

JANUARY 14, 2019

Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Prioritize social media engagement.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Frankly, we’re smarter about it now. Online community.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Organizer: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Fri 1/19 at 4 p.m.

Revenue 256

Revenue Strategy Member Engagement United States 256

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Membership drives work best when you’ve got a solid strategy in place.

How To 130

How To Discount Social Media Software 130

Nimble AMS

FEBRUARY 15, 2024

Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more.

LMS 148

LMS Missouri Software Innovation 148

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

YourMembership

MAY 15, 2012

The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Does your target audience actually know what your organization does? Who’s heard of Moose?

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Associations Now

OCTOBER 31, 2018

Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. Is your human resources department spending too many hours scanning resumes and corresponding with potential job candidates? The post Should You Invest in Recruiting Software?

Recruiting 63

Recruiting Recruitment Software Review 63

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. How can I help my organization be more data driven? More info/register.

Survey 256

Survey Project Strategy Education 256

Membership Marketing

DECEMBER 27, 2016

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources.

Recruiting 40

Recruiting Recruitment Strategy Marketing 40

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.

Maryland 272

Maryland LMS Revenue Strategy 272

Aaron Wolowiec

NOVEMBER 15, 2016

And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. It challenges existing assumptions regarding the association’s future role and corresponding business strategy within the industry or profession. Good leadership requires vision. Strategic vision.

Strategy 100

Strategy Leadership Analysis Survey 100

Velvet Chainsaw

NOVEMBER 6, 2019

Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. They scrubbed their attendance data and realized that 31% of their attendees were solo (the only person from their organization).

Strategy 104

Strategy Recruiting Recruitment Conference 104

Ungrated

APRIL 13, 2022

The seasonal nature of communities in warm weather states like Florida narrows the window to recruit volunteers, but robust volunteer programs are still possible. Find more resources to be an effective homeowner leader at www.caionline.org/homeownerleaders. www.kwpmc.com. >>April >>April is National Volunteer Month.

Miami 84

Miami Strategy Committee Florida 84