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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Higher Logic: Tell us more about your background in community management and product usability testing. That was around the time when using social media as a brand was starting to happen.

Products 254
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Report: More Meeting Chiefs Experimenting With Tech

Associations Now

Data analysis was the most common choice among planners—which makes sense, saysTirrah Switzer, senior director of product marketing at Community Brands. Survey respondents who identify as early adopters tend to report more success with their meetings strategy.

Report 94
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Nonprofit Report: Companies Not Utilizing Social Media for Product Recalls

Associations Now

A new report from the consumer advocacy group Kids In Danger notes that, while deaths and injuries from recalled products are down, the methods for sharing information on recalls appear to be lacking. Are product recalls keeping up with the times? ” Social Recalls Lacking. “It’s relatively narrow. .

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Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. If you’re looking to reach a young, social media-savvy audience in 2019, you might want to boost your podcast game. Among them: Many podcast listeners follow along on YouTube, not iTunes.

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Daily Buzz: Is Social Media Getting Less Social?

Associations Now

New research shows that users are moving away from public social platforms. It’s no surprise that social media is—well, social. His insight comes on the heels of the company’s annual Social Media Trends Report. Another callout of Hootsuite’s report: the evolution of social media incentives.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Product A’s price point is $1,000 so you only sold 20 units of that product. However, Product B’s price point is $100, which means you sold 200 units of that product.

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Social Media for Associations: Challenges and Opportunities

Association Navigator

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.