Spark Consulting

JANUARY 29, 2014

Why doesn’t audio go viral ? Want to create content that goes viral? Stock photos and autoplay video. Just stop.). Google Now is coming to Chrome. Associations Now shares some lessons for associations from the Gmail/Google+ kerfluffle. Once you know the why , the how is not that tough to figure out.

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Associations Now

MAY 15, 2019

The ALS Association and two of the three cofounders of the popular 2014 viral campaign are now calling on supporters to help them finish fighting ALS in a new campaign. People in the nonprofit world still talk about the Ice Bucket Challenge, one of the most impressive social media-driven fundraising campaigns of all time.

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Associations Now

SEPTEMBER 6, 2019

MDA has focused on online-friendly tactics since 2015, including viral events meant to draw attention on the local level. Beyond awareness, MDA is using the campaign to promote its “30 Days of Strength” initiative , which encourages people to create their own fundraiser pages to help support MDA’s cause.

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Associations Now

JUNE 26, 2019

Your organization might not engage with every viral trend, but you should pay attention to what fads show about human behavior. That committee can help anticipate priorities in the first 90 days—key meetings, fundraising events, legislative deadlines, or other important issues,” Rendon says. Also: how boards can help new leaders.

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Achieve

OCTOBER 28, 2015

It’s a scary question, and one that many fundraisers and nonprofit marketers will face at some point. Perhaps you’re already familiar with this scenario: Your fundraising results are okay, but the number of individual donors making gifts to your organization is beginning to decline. Philantopic. , a blog from The Foundation Center.

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Associations Now

AUGUST 25, 2014

With an unprecedented fundraising boost from its viral campaign, the ALS Association finds itself facing additional scrutiny of its practices, criticism of the campaign, and—believe it or not—worries about how donations will affect its balance sheet. Viral fundraising campaigns have been known to backfire.

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Achieve

JULY 24, 2016

Why is it that fundraising for specific programs comes so easily to nonprofit professionals, yet asking for money to boost marketing or fundraising activities makes our palms sweat? Professional fundraisers like. The general attitude is: “Let’s see what we can do with our existing marketing/fundraising budget.”.

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Achieve

MARCH 11, 2015

We’re great for sharing information about a cause on Twitter or helping YouTube videos go viral, but, other than that, we are useless to fundraising efforts. What if the problem with Millennials and fundraising isn’t that our generation doesn’t care enough to actually give? That is how many organizations see Millennials.

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Associations Now

NOVEMBER 26, 2018

GivingTuesday is all about harnessing viral energy to build up an organization’s end-of-the-year donations, while introducing lots of new people to your group too. Speaking of fundraising, silent auctions can be a great way to raise some money. The annual charitable holiday is ramping up this week.

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Achieve

JULY 27, 2017

If you’re like a lot of our clients, you’re starting to work on (or at least think about) your year-end fundraising appeals. When it comes to developing messaging for a fundraising appeal, I’m asked one question more than any other: How do I get started? happen if you don’t hit your fundraising targets? excerpt from.

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Associations Now

JULY 7, 2015

The ALS Association is helping to bring back the popular viral event later this month. The ALS Association (ALSA) and other groups involved in last year’s viral charity event are plotting its return at the end of July and throughout August. It could be another windfall for the association’s fight against the disease.

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Associations Now

AUGUST 14, 2014

That’s the question being asked of people around the country as part of a viral social media campaign started to help raise money for ALS. But is this type of campaign an effective fundraiser? What are your thoughts on viral social fundraising campaigns? Heard of the “ice bucket challenge?”

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Associations Now

JULY 28, 2016

Fundraising can be large part of propelling an organization’s mission forward. In 2014, social media feeds were filled with people, including celebrities, pouring ice cold water over their heads for a viral fundraiser. To Newhouse, the Challenge and the research it has funded show the power of fundraising.

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Beth Kanter

AUGUST 31, 2015

So, when this viral fundraising campaign – #BuyPens – to help Syrian refugee came across my radar, it immediately caught my attention. Will it become as big as the ALS Ice Bucket Challenge, now a year later and working hard to make it an annual fundraising event ? Thank you to everyone who has supported this.

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Associations Now

APRIL 7, 2014

A Viral Moment Lost in the story of the fundraiser controversy was the experience of Arianna Hill, a 7-year-old Utah girl with autism who was upset when she received a Chili’s burger that was “broken” (it had been cut in half).

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Beth Kanter

OCTOBER 4, 2017

The reaction went viral. They was a spontaneous fundraiser for the organization, raising $20K, increased number of Twitter followers, and the social media staff coined a set of best practices for this mishap. #2: NPR social media manager explained in this post recounting the mistake and the surprising reaction to it. The response?

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Achieve

AUGUST 27, 2017

With the busiest fundraising season of the calendar year fast approaching, nonprofit leaders everywhere should be spending much of their time thinking about their fundraising campaigns. But when fundraising isn’t top of mind, nonprofit leaders often turn their attention to another type of activity: the awareness campaign.

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Associations Now

APRIL 23, 2015

Here’s a look at several of the main findings and how they may affect your fundraising efforts. Most fundraising campaigns do not reach the level of success of a recent crowdfunding effort to send middle school kids on a tour of Harvard. million to send a class of a sixth grade students from Brooklyn to tour the university.

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Beekeeper Group

AUGUST 27, 2014

This fundraising phenomenon has clogged Facebook pages, infiltrated Twitter feeds and taken over YouTube channels, proving (as we always suspected) that a link and a hashtag do not a digital advocacy campaign make. Anything that goes viral this fast is sure to garner its share of controversy.

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Beth Kanter

AUGUST 25, 2015

Yesterday, after a planning call with colleagues for a session I’m moderating at IFC called “ Viral Fundraising Campaigns One Year On ,” I noticed a promoted post in my stream for the ALS Icebucket Challenge with a donate button. Wow, two juicy news events in one post! Facebook will no doubt iterate.

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Associations Now

SEPTEMBER 25, 2015

In a world of viral videos and short-lived internet content , the pressure to share new, engaging stories can be a burden for nonprofits. Need help with fundraising? GoPro has announced exciting plans to help organizations reach their goals. Plus: The discussion about online harassment reaches a national audience.

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Association Success

APRIL 24, 2020

Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild. With 70,000 email addresses and counting, this herd becomes a stable source of nutrition for future fundraising campaigns. Be first to join the pack.

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Associations Now

AUGUST 19, 2015

After collecting $115 million in a single year , has the ALS Association’s rampant success following the viral spread of the Ice Bucket Challenge prompted any results? Scientists are now crediting it for a breakthrough in ALS research. Plus: The Sherry Turkle conversation continues. CAPTCHAs of the Day.

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Achieve

AUGUST 13, 2015

Fundraising & Philanthropy Australasia Magazine. This last step is why organisations like Generosity Water have so much success with Millennials and peer fundraising. The problem with Millennials and fundraising isn’t that this generation doesn’t care enough to actually give. This piece originally appeared in.

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Achieve

MAY 21, 2017

From literacy to blood drives, mobile awareness and fundraising initiatives work because they literally put your cause into the hands of potential donors and supporters, eliminating barriers such as time and distance. Derrick's latest book, "Social Movements for Good: How Companies and Causes Create Viral Change" was released in March 2016.

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Associations Now

MARCH 13, 2014

Referring to a study by Fractl , a content strategy firm, Seiter cites the top emotions behind viral content: amusement. Event season has arrived, and if you’re scrambling for tips on hosting a fundraising event that’s looming on the calendar, the Network for Good has you covered.

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Associations Now

AUGUST 6, 2014

On Tuesday, a promo ad (shown above) went viral, showing off a new iOS app called “ Push for Pizza ,” which has streamlined the process of getting a pizza to a single tap. If you like cupcakes, this fundraising idea from Connecticut Association of Realtors CEO Cindy Butts might whet your appetite. Other good reads.

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Associations Now

OCTOBER 30, 2014

Berkeley even got a few famous alums together to promote the event in a viral video: Such campaigns are becoming more common in both the United States and Europe, as alumni associations and their parent schools try to attract new audiences. It’ll be the school’s first one-day, online-only campaign.

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Beekeeper Group

AUGUST 27, 2014

This fundraising phenomenon has clogged Facebook pages, infiltrated Twitter feeds and taken over YouTube channels, proving (as we always suspected) that a link and a hashtag do not a digital advocacy campaign make. Anything that goes viral this fast is sure to garner its share of controversy.

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Beth Kanter

AUGUST 26, 2014

million. And critics, with a scarcity mindset, talk about slacktivism (“Not everyone who did the challenge donated or even mentioned ALS”) and fundraising cannibalism (“People won’t donate to other charities because they will be tapped out”). The numbers speak for themselves.

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Beth Kanter

JANUARY 30, 2014

Would you stop doing crowd funding, social media infused fundraising and revert back to traditional methods of fundraising? Tell us briefly about the mission of the Latino Community Foundation (purpose, staffing/budget size, and fundraising history). Crowdsourcing Fundraising' Or would you learn, pivot, and improve?

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Beth Kanter

JUNE 1, 2015

Carrie came to ALS from the Red Cross, so she brought all her crisis and disaster communications management skills and knowledge to the Ice Bucket Challenge as the campaign went viral and the donations came flooding in. “It felt like when I managed communications at the Red Cross during Hurricane Katrina.”

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Beth Kanter

MAY 21, 2012

I decided it would be worth the effort to create a compelling Camfed collection of images on Pinterest, and I wanted to do it strategically, leveraging the viral nature of the platform. Do you think that Pinterest could become an important platform for non-profit fundraising? Camfed has over 13,000 images on Flickr.

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GlowGlobally

JANUARY 29, 2009

Social Media and Viral Marketing for Global Fundraising Advocacy » Jan. Market & Biz Plan. Membership. Public Affairs. « UAE Gems Dubai and Abu Dhabi Offer World Class Opportunities. Engineering Society Builds Chinese Community for Long Term Growth. Categories: MARCOM , Membership. by Peter Turner.

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Reid All About it

SEPTEMBER 13, 2019

5 Trends Shaping the Future of Fundraising in 2020. Learn about five trends that will impact the nonprofit fundraising space the most in 2020. Hear about the insights and campaign experience that have led to hundreds of viral crowdfunding campaigns. Scot Westwater, Co-founder and Lead Voice Strategist, Pragmatic. Host: TechSoup.

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GlowGlobally

JANUARY 30, 2009

« Social Media and Viral Marketing for Global Fundraising Advocacy. GrowGlobally.org. global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Membership. Public Affairs. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan.

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Achieve

FEBRUARY 10, 2016

Advances in technology and the emergence of social media tools make it more possible than ever for social movements and causes to quickly spread far and wide (to go “viral” in the parlance of the moment). In the past, the concept of organizing, fundraising, and building a movement was focused on individuals “belonging” to a cause.

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