Remove who-we-are
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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

And there are two caveats: first, the association has to be so valuable or so important members want to give feedback and second, the members who actually want to give their feedback are almost always the best members. The good news is these are exactly the members we most need to talk to. Asking sets the expectation that we will act.

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Associations & Statistics: Who Are We Kidding?

SCD Group

And, in the USA Today discussion of compensation ratios, one also wonders why we don’t see similar stories of other highly paid professionals. It shows how ridiculous the media and Americans are when it comes to statistics. It reminds me of the old saying: “Figures lie and liars figure.” It is headlined: What Are the Odds? Long, Most Likely.

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Your Meetings Suck

Spark Consulting

Who should do the majority of the talking? Sending a follow up email to all the meeting participants with “this is what we all agreed we’d do, this is who agreed to do each thing, and this is when we agreed it would be done by” earns you a gold star. If you say, “Me Me Me!

Tips 221
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Of Crowdsourcing and Cassandras

Spark Consulting

Jeff Howe , who is credited with coining the term “Crowdsourcing,” was the opening keynoter at the 2009 ASAE Technology Conference, where he mad the point that no matter how smart the people around you are, most of the smartest people work somewhere else. As I wrote at the time: AND THAT’S ALL LOVELY, really it is.

Analysis 221
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How to Create a Winning Event Marketing Strategy

In this blog post, we will delve into the world of event marketing, exploring who plots the marketing strategy for an event, the essential steps involved, and effective techniques for promoting and managing events. Events hold the power to create lasting impressions and meaningful connections.

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Dump the Performance Review!

Spark Consulting

We all know that one of the top reasons people voluntarily leave their jobs is bad management. We can add the boss who uses performance reviews as an opportunity to bludgeon staff to that list. Why do annual reviews have to be like this? Address it right away! Which ones were met? Which ones weren’t met, and why?

Review 170
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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

Spotlight what matters most – first, we identify what factors have the strongest correlation to membership renewal (with a robust decision tree model but we won’t hurt your head explaining that). Do members who attend your conference usually renew? They’re new, unfamiliar, and sound like math.

Revenue 315