Spark Consulting

DECEMBER 17, 2018

First of all, to quote Sohini Baliga’s and my recent whitepaper, Steal Like a Fundraiser : Let’s say you get a new member who joins on the last day of early-bird registration for your annual conference and picks the “membership + member registration rate” package. Your conference is in Seattle, and he lives in Seattle.

Seattle 297

Seattle Maryland millennials Boston 297

Reid All About it

MAY 22, 2020

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

MAY 15, 2020

Virtual conference success story. I’m going to keep my eye out for good stories since everyone’s trying to learn about virtual conferences right now. Virtual conference of the week. Quick hits before we get to the list of this week’s free education: What are you most excited to do when the pandemic ends? Wellness Check.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Associations Now

OCTOBER 23, 2023

While serving as the national director of engagement for the Australian College of Nursing, Vy Le, CAE, implemented a loyalty program in 2021 that rewarded fellows and members who held their membership for a minimum of two years. The association also promoted the program through social media platforms and in its member newsletter.

Discount 111

Discount Library Newsletter America 111

Spark Consulting

DECEMBER 4, 2020

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue. Ouch, I know. Don’t miss it.

Revenue 221

Revenue Committee Maine Conference 221

Associations Now

JANUARY 7, 2024

As the new year kicks in, we seem to be back to Great Resignation chatter—some research metrics show that a lot of workers are itchy to move somewhere else. The Conference Board CHRO Confidence Index, released last month, found that more HR leaders expect retention to decrease , and fewer expect retention levels to improve.

Certificate 111

Certificate Survey Recruiting Recruitment 111

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Clare Ansberry at the Wall Street Journal shares a foolproof formula for staving off burnout from women who are still working in their 80s and 100s, yes, 100s. Post-program campaigns.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JUNE 26, 2020

The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.

Montana 370

Montana Conference Content Education 370

Reid All About it

FEBRUARY 16, 2024

You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, attendees drift away. Amanda Kaiser asks, “What if instead of focusing on providing networking opportunities, we set our sights on building a community ?” Conference/abstract management. Post-event attendee engagement. Hopeless too.>

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

OCTOBER 30, 2020

WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Even now, you have chapters out there who are experiencing success. Quick hits before we get to the list of next week’s free education: 10 must-haves for virtual conferences (version 2.0)

Revenue 341

Revenue Learning Management System Certificate LMS 341

Reid All About it

OCTOBER 23, 2020

Heidi Brock at the American Forest & Paper Association is bullish on print, and who can blame her. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Count me in. I’m subscribing to magazines again after taking some years off. to 4:45 p.m.

Revenue 300

Revenue Review Content Strategy 300

AvidXchange: Association Management

MAY 31, 2023

The two discussed Davis’ unique path from news reporter to C-suite executive and how he’s guided CINC Systems through digital transformation and exponential growth. “The Power of Change” features interviews between Praeger and industry leaders who embrace change and use it to their professional advantage. Look, we have a great product. We

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System San Francisco Software Team 130

Associations Now

FEBRUARY 6, 2024

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. We want to foster strategic membership growth, particularly where we don’t have it today.

Innovation 81

Innovation Tools Revenue Member Insights 81

Reid All About it

DECEMBER 4, 2020

Imagine you’re an association board member and you read this from the CEO: “If we keep doing what we are doing, we won’t be doing this for much longer. If we change what we are doing, there is a chance we will have a chance.”. Virtual conference design. A message for the board. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Ungrated

JANUARY 4, 2023

CAI provides information, education, and resources to the homeowner volunteers who govern communities and the professionals who support them. Conducting research and serving as an international clearinghouse for information, innovations, and best practices in community association development, governance, and management.

Newsletter 98

Newsletter Education Association Management Resources 98

Reid All About it

MAY 5, 2023

By now, we understand the influence of culture on an organization’s success. “Who is telling you what to think, who is peddling certainty and outrage; and who on the contrary is encouraging thought and reflection, open debate, consideration and conscience?” But what if your employer gave you time to volunteer?

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JULY 2, 2021

This week, they discuss peer advisory groups for association members who want to learn from and with each other. The Vendor Value Manifesto is a must-read for association and event professionals who have anything to do with sponsorship, exhibitions and education. WBT Systems does too. Volunteer fatigue. Tue 7/6 at 12 p.m. 1 CAE credit.

Technology 370

Technology Strategy System Education 370

Reid All About it

JANUARY 26, 2024

They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Email marketing news. More info/register.

Survey 256

Survey Project Strategy Education 256

Reid All About it

FEBRUARY 26, 2021

As winter heads out, we enjoyed a stellar boeuf bourguignon on Sunday night. I served it with mashed potatoes, of course, and roasted broccoli. Earlier in the week, we enjoyed baked flounder topped with a mix of Parmesan, bread crumbs, parsley, lemon zest, garlic powder, and melted butter. Dare I say it, Julia, step aside.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 1, 2020

If we are looking to affirm our associations are dynamic, meaningful homes for connection and community, it is time to start looking further forward and creating elevated connection experiences.”. “In Virtual conference session formats. After the initial steam, I left it for a few hours while we hung out on the deck.

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Success

NOVEMBER 5, 2020

The pandemic has changed how associations fulfill their missions and serve their members. ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to replace its annual in-person convention. As mentioned earlier, ACOFP had a whopping 90% attendance rate for their conference.

How To 178

How To Analysis Email Marketing Conference 178

Reid All About it

NOVEMBER 24, 2023

TopClass LMS explains how an awareness week gives your members a chance to feel good about themselves, the work they do, and their professional community, and attracts the attention of people who might want to learn more or join your industry. Event recording release. Next gen marketing. Credit card processor. Charity watch.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Association Analytics

SEPTEMBER 22, 2021

In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recommend 3 years). Here we find members who believe in your mission, are loyal, highly engaged and are likely to be top spenders. Speakers.

Member Engagement 169

Member Engagement Committee Tips Class 169

Reid All About it

JUNE 23, 2023

As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” But who is actually doing it and, more importantly, who is doing it well? Only 54% have a policy or plan to develop one. What the heck? Head in the sand?

Metro 195

Metro Strategy Technology Marketing 195

Associations Now

AUGUST 16, 2023

During the pandemic, Rodneikka Scott, CAE, vice president of member and state engagement at the National Society of Professional Engineers, had the chance to attend a virtual conference hosted by one of NSPE’s Middle East partners. We need to ensure that our marketing materials reflect the rich diversity of the professionals we serve.”

Team 87

Team Marketing Case Study Examples 87

Reid All About it

MAY 14, 2021

This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! The next night, soft shell crabs again, I’m not complaining—the same preparation as last week because it’s so good, although we had them on buns this time. Event safety. Hugs in the house!

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JUNE 5, 2020

I’m troubled by the reactionary violence wielded by police and military forces on peaceful protesters and by a president who doesn’t have a clue. I’m troubled by those who don’t believe in nonviolent resistance and the words of Dr. King. I’m troubled by influential people who have no knowledge of history and what it can teach us.

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Conference design.

San Jose 369

San Jose Email Marketing Tools millennials 369

AssociationChat

MARCH 3, 2021

The man who asks a question is a fool for a minute, the man who does not ask is a fool for life. And that’s what I’m thinking about today when it comes to business and how we can better show up for ourselves and the people we serve. . The onus is on us to show we can help. We can give. We can serve.

Content 111

Content Conference Team Examples 111

Reid All About it

APRIL 24, 2020

Evan Selinger says the problem isn’t Zoom fatigue, it’s mourning life as we know it. Selinger raises several good points to keep in mind as you plan virtual conferences and other online programs. Food banks are helping to feed kids who normally rely on school breakfasts and lunches as their nutrition for the day. Makes sense.

North Carolina 243

North Carolina Survey Strategy Conference 243

Blue Sky eLearn

MAY 4, 2020

During this Coronavirus crisis, many planned conferences are being transformed into virtual events. This is fine for supporting simple events, but for larger high-exposure events it is best to work with a vendor who controls their own technology platform. Do we own all rights to post-event materials free & clear?

LMS 282

LMS Price Team Sample 282

Smooth The Path

FEBRUARY 11, 2021

My husband and I wanted a long-weekend destination wedding in Maine where we could enjoy lots of time with our families and friends. We wanted it to be nice, but we decided on a tight budget, so we went for the DIY option, borrowing what we needed and asking guests to take on a job or two.

Maine 109

Maine Conference 109

Associations Now

MARCH 29, 2023

If you need more onsite staff support for an upcoming conference, consider looking to your members. Last year, the North American Vascular Biology Organization enlisted a group of postdoc members to serve as session facilitators at its international conference to great success.

Conference 55

Conference Committee Technology Industry 55

GrowthZone

JULY 21, 2021

Now that in-person events are returning, organizations must choose one of three options: stick with a virtual conference, switch to an in-person conference or pivot to a hybrid conference. However, costs for hybrid conference software, venue fees, and equipment rentals quickly add up. HYBRID CONFERENCING ON A BUDGET.

Conference 148

Conference Software Review Project 148

Reid All About it

JUNE 12, 2020

It’s one of our community’s running jokes: anyone who’s worked in an association has dealt with family and friends who have no idea what they do—even after years in the profession. Virtual conference of the week. We had it as a side with the striped mullet. We’ll also touch on the tech because we know it’s on your mind!

Montana 243

Montana Leadership Tools Innovation 243

Association Analytics

JULY 27, 2021

We often hear from associations that they have limited capacity and/or time to produce content, which is why it’s so important to know exactly what content resonates with your members. If you don’t have a taxonomy in place, we suggest you implement one that is association-wide. Align your content with the members you serve.

Content 169

Content Strategy How To Course 169

Reid All About it

JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. One night, we had blackened mahi mahi. Another night, we had baked lemon parmesan white grunt for dinner. Virtual expo. Lots of fish this past week. Yes, damn good.”

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LMS Revenue Tips America 361