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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

For instance, when you raised the price of your hole sponsorships at your golf fundraiser, you raised an additional $2000 and onboarded an additional 10 new sponsors. Once you understand the data and the meaning behind it, take action on your analysis. Start by tailoring your sponsorship packages accordingly.

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What’s Next? 6 Membership Trends to Watch in 2017

Socious

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. So what does 2017 have in store for those us working in membership and member marketing? Prediction #1) Members and Marketers Will Put Greater Emphasis on the Member Experience. Just think about technology.

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Two More Views on Member Value

Associations Now

Two of the features in the issue offer paths toward an answer, and, while they examine the question of value from rather different angles, they’re both notable for their lack of emphasis on data analysis. The “job to be done” philosophy suggests that member engagement and innovation demand a real-world understanding of members’ lives.