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Product and Service Engagement Drives Membership Retention and
Membership Marketing
APRIL 10, 2012
• Purchase a book or directory (13%). • Acquire or maintain a certification (22%). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed.
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