From the Corner Office: The Wisdom of Wading Into the Pool Before Going Deep
Association Adviser
MARCH 18, 2014
Do you have a formal process for innovation? Also, you can be innovative and still be low-tech. That’s what associations are competing with. AA: How about social media? CN: We’re looking carefully at social media, of course, but we’re still trying to figure it out and how to measure it.
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