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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

And there simply is no way to be the center without more room in the Price is Right rangefinder for trying new things. We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7).