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Getting Married to Membership May Require Engagement First
Idea Architects
JUNE 13, 2012
With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7).
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