Aaron Wolowiec

JULY 3, 2012

Fireworks in Grand Rapids on July 4, 2011. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment. The first step in calculating ROL (or ROI, for that matter), is examining the cost of training versus perceived/actual benefits. No running from one house to the other because of tradition.

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Eric Lanke

OCTOBER 24, 2016

The Board will determine what results are to be achieved, for whom, and at what cost, and clearly express these “ends” in the mission, strategic priorities, ends statements, success indicators, and budget of the association. These ideas were first written down and approved in October 2011.

Technology 100

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. 1 Claude C.

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Idea Architects

JUNE 13, 2012

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7).

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Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program.

Marketing 40

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Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Selection of Top 10 Association Communication Challenges 2011-2015. So, what’s the ideal board size? 1 info source.

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New York City Ohio New York California 60

Associations Now

NOVEMBER 19, 2015

Given the stagnant state of wages in the United States, many organizations are turning to benefits as a key tool in their recruitment and retention efforts. Yet, last week Sprint announced it was getting rid of a host of its benefits in an effort to cut costs, according to reports.

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Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. at Tuesday, July 05, 2011. Labels: 2011 Benchmarking Survey.

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Association Success

DECEMBER 7, 2017

That’s essentially what Michael Norton, Daniel Mochon, and Dan Ariely did with one group of participants in a series of 2011 studies. Even more fun fact: that process is actually how I got recruited to write this blog post. Now imagine a researcher walks in and asks you to place a value on your masterpiece. See how that works?

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Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. . at Friday, December 30, 2011. December 30, 2011 5:55 PM. ▼ 2011. (29).

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Membership Marketing

APRIL 22, 2011

Friday, April 22, 2011. In our 2011 Membership Marketing Benchmarking research, we again asked where email was used in the marketing process. The Top 10 Digital Media Trends of 2010, By Linda Abraham - February 9, 2011. at Friday, April 22, 2011. Labels: 2011 Benchmarking Survey , Marketing Media , Online Marketing.

Marketing 40

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Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. ► 2011. (27).

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Mizz Information

JULY 19, 2013

Here are some social media highlights I pulled out of the 2013 report: One of the top challenges cited by associations is difficulty attracting/maintaining younger members 74% of responding associations indicated that increasing member engagement is a top membership goal Facebook, Twitter and LinkedIn are the three most common social media sites used (..)

Social Media 40

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Associations Now

OCTOBER 17, 2013

percent in 2011-2012 compared with the prior year, the “2013 Fundraising Effectiveness Survey Report” found that for every 100 nonprofit donors gained in 2011-2012, 105 donors were lost through attrition. The challenges are especially acute at small and midsize organizations.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey.

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Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. Recruitment, Retention, and Engagement Trends. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Speaking Engagements.

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Membership Marketing

JANUARY 27, 2011

Thursday, January 27, 2011. By hiring an agency, you can leverage the methodology of these solutions at a fraction of the cost that it would take you to develop them alone. at Thursday, January 27, 2011. January 28, 2011 6:38 AM. January 28, 2011 4:53 PM. January 28, 2011 4:53 PM. February 24, 2011 2:21 PM.

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AMR Management Services

JULY 18, 2011

Monday, July 18, 2011. Directly, sites can collect dues online to decrease mailing cost. Indirectly, sites can engage members and make them become more involved leading to happy members, key to retention and recruitment. ▼ 2011. (37). c) AMR Management Services 2011. CONTRIBUTORS. AMR MANAGEMENT SERVICES.

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SCD Group

OCTOBER 2, 2012

Those of us involved in planning and implementing conferences need to be mindful that these two scandals will have our members and volunteer leaders taking a closer look at what we are doing and how much it costs. Association Member Recruitment: New Opportunities. ► 2011. (42). ► 2011. (42). at 4:43 PM.

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Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . 1 source of information — up from 28 percent in 2011. Further, nearly one-fourth of associations (23 percent) report having difficulty communicating legislative, regulatory and technical updates to members in a timely fashion — up from 13 percent in 2011.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. January 3, 2011 11:58 AM. Unleash the Power of Market Testing in your Membership Recruitment. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? ► 2011. (29).

Marketing 40

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Membership Marketing

JULY 20, 2011

Wednesday, July 20, 2011. Segmentation can add to incremental costs for marketing or servicing a member. So before embracing a segmentation model, it is wise to evaluate both the positive effects it could have and the added costs it will create. at Wednesday, July 20, 2011. August 5, 2011 4:24 PM. Publications.

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Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. at Monday, November 14, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Five Steps to Building a Membership Recruitment St. 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements.

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Membership Marketing

MARCH 7, 2011

Monday, March 7, 2011. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. at Monday, March 07, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29).

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Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.” at Friday, October 21, 2011. October 27, 2011 1:17 PM. October 27, 2011 4:47 PM. Publications.

Case Study 40

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).

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Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

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Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Publications.

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Membership Marketing

MARCH 14, 2011

Monday, March 14, 2011. Cost-Plus Pricing : A price established to cover costs plus a margin added for profit. at Monday, March 14, 2011. March 16, 2011 3:51 PM. March 16, 2011 4:14 PM. March 17, 2011 4:26 AM. Unleash the Power of Market Testing in your Membership Recruitment. Publications.

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Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Speaking Engagements. Speaking Engagements. Publications. Membership Marketing News You can Use.

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AMR Management Services

JUNE 4, 2012

Focus efforts on both member recruitment and retention. This will get you through year one covering staff costs and marketing expenses. One thing Ive learned through working with and talking to start-ups is that everything always costs more, takes longer and is not as successful as you initially anticipated.* ► 2011. (37).

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Membership Marketing

APRIL 7, 2011

Thursday, April 7, 2011. To find out, we included the following question in our 2011 Membership Marketing Benchmarking research. at Thursday, April 07, 2011. Labels: 2011 Benchmarking Survey , Membership Engagement. April 7, 2011 5:00 PM. April 8, 2011 8:40 AM. April 8, 2011 11:30 AM. Publications.

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Membership Marketing

DECEMBER 22, 2011

Thursday, December 22, 2011. at Thursday, December 22, 2011. December 22, 2011 6:59 PM. December 23, 2011 10:06 AM. December 31, 2011 11:34 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Speaking Engagements. Speaking Engagements. Publications. Technology.

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Membership Marketing

OCTOBER 10, 2011

Monday, October 10, 2011. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. at Monday, October 10, 2011. Labels: 2011 Benchmarking Survey , Growing Membership , Quotes.

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