Idea Architects

JUNE 13, 2012

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7).

Columbus 60

Columbus DC Louisville Houston 60

Idea Architects

MARCH 4, 2012

In 2002, the American Society of Association Executives Foundation identified Meaning Matters as one of the seven emerging issues affecting associations. How that is accomplished—the structure and strategies used—should be flexible and ever-improving, not shackled by rigid plans and inflexible procedures. Dec 2011 (6).

Columbus 60

Columbus DC Louisville Houston 60

Idea Architects

JULY 23, 2012

reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. need to pass on more of the real cost and finding members and customers. Dec 2011 (6).

Columbus 60

Columbus DC Louisville Houston 60

Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Cost Price Survey 40