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Revenue Numbers Aren't Strategy

YourMembership

Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. If I decide I want to go on a cruise around the world next March, knowing how much it will cost is only part of figuring out how I will get there. Leave a Reply.

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Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Tuesday, September 13, 2011. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. It is my pleasure to announce the release of the 2011 Membership Marketing Benchmarking Report. I hope that you find the 2011 Report of help as you seek to maximize the membership results for your organization.

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6 Signs You’re Putting up with Association Technology That Deserves to Go

Membersuite

How well do these different tools and companies support your organization’s strategy? Perhaps your existing technology and partners were good enough at supporting the goals and strategies you had at the start of 2020. But your goals and strategies may look different now than this time last year. 2: Customization.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.”

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Sunk Costs, Marginal Costs and Economics - BlogClump

BlogClump

Thursday, February 3, 2011. Sunk Costs, Marginal Costs and Economics. Two of these are cost related. Here are some basic definitions from The Economist website : Sunk Costs - When what is done cannot be undone. Marginal Costs - The difference made by one extra unit of something. It is a sunk cost.

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Association Subculture: Words Make Worlds - Part 4 - Strategy vs.

Association Subculture

Tuesday, April 12, 2011. Words Make Worlds - Part 4 - Strategy vs Cultivation. You can sit down once per year and plan out everything you are going to do to the yard, assign areas of the yard to committees who develop recommendations and agonize over the cost of fertilizer. Labels: strategy. April 26, 2011 9:22 AM.

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Participate in the 2011 Membership Marketing Benchmarking Survey

Membership Marketing

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

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