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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10). Jun 2011 (13). May 2011 (9). Apr 2011 (11). Mar 2011 (9). Feb 2011 (5).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Tony Rossell. Network with Me.