SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. I didn’t have a problem with these strategies.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Wild Apricot

FEBRUARY 16, 2011

In our recent Blog Reader Survey, membership growth/acquisition ranked as the second most important issue facing small membership-based organizations for 2011, just behind member communications and engagement. read more ).

Recruiting 150

Recruiting Recruitment Survey Member Engagement 150

Membership Marketing

FEBRUARY 16, 2011

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

Survey 40

Survey Marketing Price Analysis 40

Association Subculture

APRIL 12, 2011

Tuesday, April 12, 2011. Words Make Worlds - Part 4 - Strategy vs Cultivation. If we only develop strategy for our landscape once per year we won’t get the results we actually want. What if the metaphor for strategy becomes less of a military operation, with tactics and objectives, and becomes a potters wheel instead?

Strategy 100

Strategy Innovation System Analysis 100

Associations Now

AUGUST 30, 2017

The latest edition of Nonprofit HR’s Nonprofit Employment Practices Survey finds that many nonprofits don’t have formal strategies for hiring or retaining employees—and in a strong job market, that puts them at risk of for-profit poaching.

Survey 91

Survey Recruiting Recruitment Report 91

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. ► 2011. (29). Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). Using Social Media to Recruit Staff. Publications.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

DECEMBER 28, 2011

Wednesday, December 28, 2011. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy.

Strategy 40

Strategy How To Marketing Price 40

Nimble AMS

SEPTEMBER 13, 2019

How can you recruit, engage, and, most importantly, retain members? One way is by adopting an effective subscription strategy that make it easier for members to stay members. in 2011 according to a 2018 survey by McKinsey & Company. It’s always on the minds of associations. Here’s one way.

Recruiting 81

Recruiting Recruitment Products Survey 81

GlowGlobally

OCTOBER 14, 2012

The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%. In 2011, through the partnership between the association and MCI Middle East : Over 6,500 customers are served via calls and email inquiries.

Marketing 60

Marketing Strategy Social Media Certificate 60

Eric Lanke

OCTOBER 24, 2016

As part of that adoption, they wrote their own Governance Policy, which attempted to spell out, as clearly as possible, the differing roles between the Board and the staff executive when it came to strategy and execution. These ideas were first written down and approved in October 2011. Tactical responsibility is delegated to the CEO.

Technology 100

Technology Strategy Examples Cost 100

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. ► 2011. (29).

Recruiting 40

Recruiting Recruitment Marketing Price 40

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Recruit your team. As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection.

Case Study 52

Case Study Technology millennials Strategy 52

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011.

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. at Friday, November 11, 2011. Labels: Membership Recruitment. November 15, 2011 2:05 PM.

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Adviser

OCTOBER 25, 2017

Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. See above re: time, manpower, strategy and planning required to begin and maintain an advertising or sponsorship program responsive to clients and profitable for an association.

Revenue 63

Revenue Course Survey Communications 63

Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. Why have associations been able to adapt and continue to grow despite the challenges they face?

Report 40

Report Marketing Innovation millennials 40

Jamie Notter

MAY 16, 2012

But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. In the sense of not letting us settle for weak strategies and ineffective processes. December 2011 (7). November 2011 (6).

Social Media 70

Social Media Leadership Innovation Recruiting 70

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. At face value, Kaiser’s perspective calls into question the worth of nonmember-focused efforts like exit surveys, market analysis, or even recruitment in general.

Recruiting 71

Recruiting Recruitment Sample Discount 71

Jamie Notter

JULY 18, 2011

Posted July 18, 2011. July 18, 2011 at 12:04 pm. December 2011 (7). November 2011 (6). October 2011 (9). September 2011 (9). August 2011 (8). July 2011 (7). June 2011 (7). May 2011 (6). April 2011 (3). March 2011 (4). February 2011 (2). January 2011 (4).

millennials 70

millennials System Social Media Recruiting 70

Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. Growth in new member recruitment appears to be a big driver in membership growth. at Tuesday, July 05, 2011. Labels: 2011 Benchmarking Survey.

Report 40

Report Survey Price Recruiting 40

Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2011 (6). Nov 2011 (5). Oct 2011 (9). Sep 2011 (7). Aug 2011 (13). Jul 2011 (10). Jun 2011 (13). May 2011 (9). Apr 2011 (11). Mar 2011 (9). Feb 2011 (5).

Columbus 60

Columbus DC Louisville Houston 60

Association Subculture

AUGUST 26, 2011

Friday, August 26, 2011. In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. August 26, 2011 2:51 PM. August 27, 2011 4:30 PM. August 28, 2011 2:03 PM. KiKi L'Italien.

Association Management 100

Association Management United States Education Leadership 100

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey.

Marketing 40

Marketing Recruiting Recruitment Price 40

Achieve

MAY 19, 2022

Volunteer Manager: This team member recruits volunteers, trains them, and communicates with them during the event. Marketing Manager: Your marketing manager creates a strategy for spreading the word about the event. After the event, your volunteer manager makes sure every volunteer is thanked for their help!

Tips 59

Tips Organization Software Team 59

Associations Now

SEPTEMBER 13, 2013

MT @kzickuhr : 30% of social media users include their location in posts [link] 14% had "ever" done this in 2011. With a GPS in everyone’s pocket, locations are influencing marketing and recruitment strategies geared to a new generation of interactive customers. — edUi conference (@eduiconf) September 13, 2013.

Social Media 40

Social Media Recruiting Recruitment Project 40

Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. Recruitment, Retention, and Engagement Trends. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Speaking Engagements.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. Unleash the Power of Market Testing in your Membership Recruitment. ▼ 2011. (29). Tony Rossell. Newer Post.

Tools 40

Tools Marketing Price Report 40

AMR Management Services

JANUARY 20, 2012

Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. ► 2011. (37). c) AMR Management Services 2011.

Kentucky 64

Kentucky Library Analysis Recruiting 64

Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.”

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. January 3, 2011 11:58 AM. Speaking Engagements. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . 1 source of information — up from 28 percent in 2011. Further, nearly one-fourth of associations (23 percent) report having difficulty communicating legislative, regulatory and technical updates to members in a timely fashion — up from 13 percent in 2011.

millennials 60

millennials Ohio Proposal California 60

Spark Consulting

MARCH 6, 2014

PH: ASAE also conducted a subsequent study based on The Decision to Join in late 2011, and it confirmed a number of critical elements originally reported in DTJ and DTV, namely that younger generations are joining and participating, that members are pro-social, and that they generally prefer adhoc roles.

millennials 150

millennials Certificate Project Committee 150

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? ► 2011. (29).

Marketing 40

Marketing Price Discount Recruiting 40

Association Adviser

MAY 23, 2018

On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. Almost half of respondents rely on a one-size-fits-all strategy. It’s also great for recruitment!

Revenue 69

Revenue Survey Communications Newsletter 69

Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. Its strategy is to package technology for use by businesses. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. Labels: Membership marketing strategy. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM. ▼ 2011. (29). Publications.

Marketing 40

Marketing Price Survey Products 40