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Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

Sunday, April 01, 2012. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Summary: A selection of thought-provoking websites from beyond the association management realm that offer new ideas for association executives.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. It’s also a great member benefit and new member recruiting tool.

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