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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Dues Discount. (4). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Tony Rossell. at Thursday, January 19, 2012. Network with Me.