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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Blog Archive. Blog Archive. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). Search This Blog. Jul 2012 (11).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment.

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Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Here are the basics of Kids Skate Free: Societal Issue: childhood obesity Industry Issue: number of roller skating participants declining Strategy: provide kids coupons for free roller skating. It was able to recruit FedEx as a sponsor.

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Context Is Everything: Online Communities

Beth Kanter

We were part of an email thread with a small group of individuals offered input on community management systems and facilitator recruiting resources. Highlights: April, 2002 Netpreneur AdMarketing discussion. It always begins with strategy - Nancy White, of Full Circle Associates , reminds us how important strategy will always be.

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Blog Recommended Reading' A few might ask me for what book I am taking on my vacation. To purchase: [link]. War of Art, Steven Pressman.