2002, Books, Cost and Recruitment - Association Universe

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Unleash the Power of Market Testing in your Membership Recruitment. Publications.

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Association Adviser

JANUARY 21, 2014

It’s also a great member benefit and new member recruiting tool. Eckert, who co-authored the 2012 book From Insight to Action: Six New Ways to Lead with Jean Frankel. Be careful what you wish for. By adding a healthy dose of intuition to good old fashioned hard data. ” Conclusion.

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Membership Marketing Blog: Your Membership Value Equation

Big Data: Big Headache or Big Opportunity for Associations?

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