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15 Changes in the Learning Business Landscape

Leading Learning

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. For learning businesses, the rise of SaaS has meant better, lower-cost access to a wider variety of learning platform options. The E-learning Cost Cliff.

Course 101
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Thinking and thriving

Aaron Wolowiec

After serving as an association executive for more than 10 years, De Cagna launched his company in 2002 to challenge association boards, CEOs and executives to build their organizations to thrive in an uncertain future. De Cagna is author of the e-book “ Associations Unorthodox ,” which discusses six shifts in thinking.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. Beck noted in their book, The Attention Economy , everyone suffers from some form of attention-deficit disorder given the myriad of messages bombarding our senses all day long. reduced cost courtesy of others’ doing the underwriting. Dec 2002 (6). Nov 2002 (4).

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). Publications. Tony Rossell.