.orgCommunity

OCTOBER 8, 2019

In this excerpt from our book, Association 4.0—Positioning HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals.

Technology 40

Technology millennials Revenue System 40

Holly Duckworth

JUNE 23, 2014

A few might ask me for what book I am taking on my vacation. Be a more effective staff or volunteer leader by embracing six emerging competencies, eight essential organizational foundations, and one unifying strategy (co-creation). Increase your leadership capacity with this book geared specifically for association leaders.

Leadership 28

Leadership Recruiting Recruitment Price 28

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Cost Price Survey 40