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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products.

Lunchtime Links: What Roger Ebert Taught Us About Engagement

Associations Now

I said Twitter represented the end of civilization,” Ebert wrote in 2010 for his Chicago Sun-Times blog. Several tools have made engagement via social media easy, but organizations should strive to have long-term relationships with their industry members.