2002 Cost Recruitment Report 
Membership Marketing
JANUARY 19, 2012
Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Cost of Wrong Strategy. (8). Publications.
Association Adviser
JANUARY 21, 2014
When I worked for a large financial association, I continually stumbled across troves of valuable research, surveys and reports that contained incredible nuggets of intelligence about our members and our industry. It’s also a great member benefit and new member recruiting tool. We just kept contracting for more research.
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