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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

In this edition, explore resources for interdisciplinary thinking and mind expansion, gain insights into alternative learning approaches and the increasingly rapid disruption of exiting educational systems and institutions, and consider one approach for engaging the wisdom of the crowd in an old-school fashion. Dec 2002 (6).

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.