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4 Stories about Association Membership

SCD Group

A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next. Member Engagement is Vital, So Why Don’t More Associations Track It? It measures membersengagement on a scale of zero to 100.

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Incorporating Text Polling at Your Next Live Event

Association Adviser

With nearly 20 years of experience in B2B marketing and communications, she has specialized in association media and events since 2002. Marketing & Communications Membership Technology member engagement polls text polling' The post Incorporating Text Polling at Your Next Live Event appeared first on Association Adviser.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. Where is there opportunity for engagement, collaboration or partnership? Are current members’ preferences shifting and if so, how? How are we listening to our members?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Joseph Nadan , a founder and executive committee member of the International Association of Innovation Professionals (IAOIP), is a staunch advocate of the disciplined, scientific approach to innovation. Features 2014 communications engagement events member engagement non-dues revenue plan priorities'

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.