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4 Stories about Association Membership

SCD Group

A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next. Member Engagement is Vital, So Why Don’t More Associations Track It? It measures membersengagement on a scale of zero to 100.

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Incorporating Text Polling at Your Next Live Event

Association Adviser

While real-time audience surveys have been around for a while, text polling is one of the fastest growing and most popular ways to take the pulse of your members or attendees. As this video explains , high-performing organizations are always looking for ways to incorporate technology for the sake of evolution and better execution.

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Because members define the future of the organization, digital tools must be identified based on a deep understanding of their wants and needs. The element that connects these roles and helps organizations succeed is a laser focus on improved customer experiences. Are current members’ preferences shifting and if so, how?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. InfoComm International , the audiovisual association, is one organization that does this very well, Stern said. Plotke said it’s all about mobile and engaging the next generation member.

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment.