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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Because members define the future of the organization, digital tools must be identified based on a deep understanding of their wants and needs. The element that connects these roles and helps organizations succeed is a laser focus on improved customer experiences. The success of any digital transformation demands this alignment.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). What is the best direction for your organization to increase the value equation?

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2104 Summer Recommended Reading

Holly Duckworth

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

Chances are that someone at your organization has already asked the same questions you’re pondering. Please contact us ASAP if your organization would like to participate in the project or if you would like to submit questions for consideration. It’s also a great member benefit and new member recruiting tool. ” he asked.

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