Idea Architects

MAY 8, 2012

I dont try to get a certain # of clients or hit certain revenue targets. Price it fairly. Dont discount price. Dec 2002 (6). Nov 2002 (4). Sep 2002 (2). Aug 2002 (3). Jul 2002 (3). Jun 2002 (2). May 2002 (4). I dont spend any money on advertising. Do good work. Keep learning.

Columbus 60

Columbus DC Louisville Houston 60

.orgCommunity

OCTOBER 8, 2019

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. You might wonder why I’m passionate about this.

Technology 40

Technology millennials Revenue System 40

Associations Now

AUGUST 5, 2013

An organic farming association in Northern California trains immigrant field workers how to manage their own farms. There are about 50 aspiring farmers in the ALBA program, which trains them in organic farm production, marketing, recordkeeping, labor law, pest management, and numerous other aspects of operating a small farm business.

California 40

California San Francisco Price Revenue 40

Membership Marketing

JANUARY 19, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). What is the best direction for your organization to increase the value equation?

Marketing 40

Marketing Cost Price Survey 40