Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle.

Marketing 40

Marketing Cost Price Survey 40

.orgCommunity

OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents. In this excerpt from our book, Association 4.0—Positioning Martin explains.

Technology 40

Technology millennials Revenue System 40

Association Adviser

JANUARY 21, 2014

When I worked for a large financial association, I continually stumbled across troves of valuable research, surveys and reports that contained incredible nuggets of intelligence about our members and our industry. If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats).

Survey 60

Survey Analysis Oakland Innovation 60