Associations Now

NOVEMBER 21, 2016

With research showing that the price of lifesaving insulin has increased by more than 200 percent over an 11-year period, the American Diabetes Association has asked members to join it in speaking out against rising insulin prices. The post Diabetes Group Launches Campaign Over High Insulin Prices appeared first on Associations Now.

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Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle.

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.orgCommunity

OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. They are impossible to answer correctly without integrated and effective systems of data collection, analysis and reporting. In this excerpt from our book, Association 4.0—Positioning

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Association Adviser

JANUARY 21, 2014

When I worked for a large financial association, I continually stumbled across troves of valuable research, surveys and reports that contained incredible nuggets of intelligence about our members and our industry. If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats).

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