Beth Kanter
AUGUST 19, 2013
Highlights: April, 2002 Netpreneur AdMarketing discussion. Communities, trust and The Tipping Point. Looking back, its amazing how little has changed, how relevant these lessons are today and how important it is to do things the right way. Customer service is really important.
Membership Marketing
JANUARY 19, 2012
Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). in Alexandria, Virginia. Eight Tips for Successful Membership Marketing. Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Tony Rossell. at Thursday, January 19, 2012.
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