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Context Is Everything: Online Communities

Beth Kanter

Highlights: April, 2002 Netpreneur AdMarketing discussion. Communities, trust and The Tipping Point. It always begins with strategy - Nancy White, of Full Circle Associates , reminds us how important strategy will always be. Customer service is really important.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). in Alexandria, Virginia. Eight Tips for Successful Membership Marketing. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Tony Rossell. Email This BlogThis!