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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. In short, if you have a business that markets to people in the EU, the GDPR applies to you.

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A Tiny Reminder of the Value of Experiments

Associations Now

The content we delivered remained the same as every day and for all users, but the experiment would show whether we could draw a few extra readers by borrowing from a tactic common in the world of email marketing. Not Seeing Emojis? A quick roundup: Chrome: Alas, no native support on the desktop—the only major browser not to do so.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Generate blog content.

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