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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant.

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Association Brain Food Weekly: 3.13.20

Reid All About it

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

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Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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