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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. The GDPR increased the obligations of organizations that collect and or process personal data.

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Why Could Online Marketing Get More Onerous? Blame Canada.

Associations Now

A new anti-spam law about to take effect in Canada is described as one of the world’s toughest, and even marketers who aren’t based in the Great White North need to comply if they’re sending messages to Canadians. He suggested that marketers reach out to email service providers for guidance on how to comply.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Data is now the gold standard resource for decision-making in organizations of all shapes and sizes. Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. How does the GDPR relate to US-based nonprofit marketing and communications?

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Two ads define storytelling for associations

SCD Group

Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals. How do you connect with those your organization helps? and regular media (newsletters, magazines, trade publications, etc.) to spread the word about your latest association story.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

associations, people, association, members, value proposition, provide, questions, organization, community, book, Hilary Marsh, talk, content, bruce rosenthal, association executives, membership, important, customer, thinking, create. We’re weird because we’re set up unlike any other organization that’s out there. SUMMARY KEYWORDS.

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Association Brain Food Weekly: 3.13.20

Reid All About it

Quick hits before we get to the list of this week’s free education: Why your organic traffic might be dropping… and how to fix it. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Levi Wardell, Association Chat ).

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Use multimedia elements. Monitor metrics.

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