article thumbnail

Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. The GDPR increased the obligations of organizations that collect and or process personal data.

article thumbnail

The Agriculture Industry’s Challenge: Marketing Meat to Millennials

Associations Now

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. Started in 2003, the campaign encourages consumers to eat vegetarian meals at least one day per week.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Could Online Marketing Get More Onerous? Blame Canada.

Associations Now

A new anti-spam law about to take effect in Canada is described as one of the world’s toughest, and even marketers who aren’t based in the Great White North need to comply if they’re sending messages to Canadians. He suggested that marketers reach out to email service providers for guidance on how to comply.

article thumbnail

Getting Married to Membership May Require Engagement First

Idea Architects

It used to be that you had to pay to play: join an organization and then you can get involved. community that people value and that our organizations market. That can be easily overlooked by those leading the organizations, both staff and volunteers. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1).

article thumbnail

The Long Road to Standards Adoption

Virtual

There are dozens of NFC-enabled phones already on the market, along with numerous NFC tablets, computers and game controllers, and Sony introduced its Android-powered NFC smartwatch last year. History shows that new technology markets aren’t built in a day. So what’s next for NFC? Standards'

article thumbnail

Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. The country’s capital was brought to a standstill, and the work of our organization was set back for weeks. But these are not enough for entering a market.

Georgia 101
article thumbnail

SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. homes last year, according to the Direct Marketing Association, and 89.6 million