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The Agriculture Industry’s Challenge: Marketing Meat to Millennials

Associations Now

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. Started in 2003, the campaign encourages consumers to eat vegetarian meals at least one day per week. Could it work?

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent. Confident Growth.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. We’d get coverage because TV stations had the reporters to work on submissions.

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Association Brain Food Weekly: 3.13.20

Reid All About it

I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Lessons Learned from Toronto’s 2003 SARS Outbreak. You can cut through the noise and save time by focusing on a few good sources of information.

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