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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. This technology may not be far off. MySpace in 2003? 14T5cIp #assnchat. Kent Lewis. iMedia Connection.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Before diving into the insurance world, Katie worked at APICS and the Society of American Florists.

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Association Brain Food Weekly: 3.13.20

Reid All About it

I like the curated approach of the MIT Technology Review’s Coronavirus Tech Report. Join a two-hour dive into the key challenges, crisis management strategies, and solutions needed for meetings and events. Learn how to adopt a new learning strategy that aligns with today’s learners. A bit more geeky but worthwhile, Coronadaily.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Are your governance, operations, and culture aligned to support strategy? And for them what that meant was that meant developing new types of newsletters and reporting on new new information that their members specifically wanted, that they weren’t concerned about before. Do people really care about the newsletter?

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How to Successfully Reach Donors Across Multiple Channels

Achieve

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help. Generate blog content.

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