Reid All About it

JULY 21, 2017

A few years ago I took an excellent online Coursera course, Modern American Poetry. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Presenter: Jeff Hurt, executive vice president, education and engagement, Velvet Chainsaw Consulting.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Tom Morrison

SEPTEMBER 23, 2013

All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. Our association had a five module course that included a thick 3-ring bound Instructor’s Guide, five student handbooks and written tests. That is 100 new members we did not have to recruit!

Cost 40

Cost Education Handbook How To 40

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. Choosing to develop programs in areas that the association can do more effectively than the member can individually.

Revenue 40

Revenue Cost Leadership Member Engagement 40