Tom Morrison

MAY 12, 2015

When your next strategic planning retreat takes place, will your board's focus revolve around being "issue driven" or "maximizing member engagement." Many members aren't intimately familiar with the strategic plan and think that is something only privy to the board. If yours is like most associations, it will be "issue driven."

Member Engagement 40

Member Engagement Committee Revenue Conference 40

Reid All About it

JULY 21, 2017

A few years ago I took an excellent online Coursera course, Modern American Poetry. I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. 1 CAE credit.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Tom Morrison

SEPTEMBER 23, 2013

All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. Our association had a five module course that included a thick 3-ring bound Instructor’s Guide, five student handbooks and written tests. That is 100 new members we did not have to recruit!

Cost 40

Cost Education Handbook How To 40

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. Choosing to develop programs in areas that the association can do more effectively than the member can individually.

Revenue 40

Revenue Cost Leadership Member Engagement 40