Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. ► 2007. (51). Case Study. (9). Dues Discount. (4). © 2007 - 2012, Tony Rossell. Publications. Tuesday, January 19, 2010. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. ► September. (6).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. ► 2007. (51). Case Study. (9). Dues Discount. (4). Publications.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2007. (51). Case Study. (9). Dues Discount. (4). © 2007 - 2012, Tony Rossell. ► September. (6). ► August. (6). ► July. (10). ► June. (8).

Social Media 40

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Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. A new member discount is a great idea to test. ► 2007. (51). Case Study. (9). Dues Discount. (4). © 2007 - 2012, Tony Rossell. It is free event. November 9, 2010 4:35 PM.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. ► 2007. (51). Case Study. (9). Dues Discount. (4). © 2007 - 2012, Tony Rossell.

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

NOVEMBER 1, 2010

He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. ► 2007. (51). Case Study. (9). Dues Discount. (4). ► July. (10).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. ► 2007. (51). Case Study. (9). Dues Discount. (4). © 2007 - 2012, Tony Rossell. .” 1 But this year, he did away with the big mailer. ► September. (6). ► August. (6).

Content 40

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