Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. Think of your members as belonging to a tribe, with your leadership as the elders.

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

JANUARY 24, 2017

It has changed not only the way we communicate but the way we live. We keep our calendars, check our bank accounts, download music, update social media and watch movies – all from one device that fits in our pockets. Keep members engaged in the process and looking for solutions. Have a Vision.

Innovation 60

Innovation Social Media Technology Products 60

Membership Marketing

NOVEMBER 8, 2010

Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Using Social Media to Recruit Staff.

Marketing 40

Marketing Recruiting Recruitment Survey 40