Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

JANUARY 24, 2017

It has changed not only the way we communicate but the way we live. It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. Every association should have a one-sentence vision statement that clearly communicates the future you are working toward. The iPhone.

Innovation 60

Innovation Social Media Technology Products 60

Membership Marketing

NOVEMBER 8, 2010

Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. ► 2007. (51). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Survey 40