Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? ► 2007. (51). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. ► September. (6).

Social Media 40

Social Media System Price Survey 40

Association Mavens

MAY 5, 2014

Now let’s dive into seeing if you can explain for me the biggest value that these types of online communities, private online social networks provide for associations. And I always to back to the ASAE study that was released—I think it was in 2007—called “The Decision to Join.” That didn’t pass the smell test for me.

Social Media 40

Social Media Strategy Software Newsletter 40